What does it take to go from selling modular homes online to building your own state-approved components from the ground up?

In this episode of Builder Buzz by Home Nation, host Quinton Comino sits down with Albert Bou Fadel, the CEO of SmartBarrel, who helps run the family-owned business and is spearheading its next phase of growth. From navigating regulations to launching a podcast series, Albert shares how Home Nation is evolving beyond dealership into full-scale modular construction—and what it means to stay grounded in a family-run operation while scaling up.

Albert also unpacks how content marketing and digital tools are reshaping customer engagement in housing, plus why his team believes podcasting is more than just a trend—it’s a direct line to trust, visibility, and long-term brand equity.

What You’ll Learn:

• Why Home Nation is betting on in-house modular components and what’s holding them back
• How Albert is turning podcasts into SEO gold and customer connection tools
• The balance of legacy and innovation in a multi-sibling family business
• What COVID taught the team about supply chains, tariffs, and adaptability
• Why building relationships with manufacturers across the U.S. is core to scaling smart

Connect with Albert and SmartBarrel:

• LinkedIn: linkedin.com/in/albert-boufadel
• Website: https://smartbarrel.io/demo/

Connect with the Show:

Builder Buzz by Home Nation → https://homenation.com

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