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From Decline to Drive: How the Jeep Cherokee Could Save Stellantis
The automotive landscape is undergoing a major shift as traditional manufacturers adjust while new mobility options gain strong momentum. Leading this change is Jeep's strategic revival of the Cherokee, a model whose absence hurt dealer profits and reduced Stellantis' market share from 12.5% to less than 8%. Now coming back as a hybrid, this "America's Original Influencer" plans to regain its place in America's top vehicle segment – the midsize SUV market. We explore.
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By TechMobility Productions Inc.The automotive landscape is undergoing a major shift as traditional manufacturers adjust while new mobility options gain strong momentum. Leading this change is Jeep's strategic revival of the Cherokee, a model whose absence hurt dealer profits and reduced Stellantis' market share from 12.5% to less than 8%. Now coming back as a hybrid, this "America's Original Influencer" plans to regain its place in America's top vehicle segment – the midsize SUV market. We explore.