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From Demo to Deadlock - Why Cybersecurity Deals Stop Moving
Most cybersecurity deals don’t get lost.
They get stuck.
In this episode of MATCH B2B Insights, Benny Fluman, Dafna Cohen, and Nadav Berkovich break down one of the most frustrating patterns in cyber sales: strong interest, solid demos, even successful POCs - and then… nothing moves.
The problem is rarely the product.
It’s the lack of internal alignment inside the buyer’s organization.
As discussed in the episode, deals don’t progress because one person is interested. They progress when the buying organization starts moving together.
In this conversation, we cover:
If you’re seeing deals stretch, stall, or disappear after strong early engagement,
this episode will help you understand exactly why - and what to change.
🔗 Additional Information
👉 If you have deals stuck after demo, POC, or internal approval stages, you can schedule a short meeting here to review your current deal motion:
https://meet.brevo.com/benny-fluman/-
👉 For Israeli companies operating in this complex period, there is a dedicated support package for small businesses, supported by government funding, designed to help execute international marketing and demand generation programs:
https://www.match-b2b.com/war-solution-b2b
View all episodes
By Benny FlumanMost cybersecurity deals don’t get lost.
They get stuck.
In this episode of MATCH B2B Insights, Benny Fluman, Dafna Cohen, and Nadav Berkovich break down one of the most frustrating patterns in cyber sales: strong interest, solid demos, even successful POCs - and then… nothing moves.
The problem is rarely the product.
It’s the lack of internal alignment inside the buyer’s organization.
As discussed in the episode, deals don’t progress because one person is interested. They progress when the buying organization starts moving together.
In this conversation, we cover:
If you’re seeing deals stretch, stall, or disappear after strong early engagement,
this episode will help you understand exactly why - and what to change.
🔗 Additional Information
👉 If you have deals stuck after demo, POC, or internal approval stages, you can schedule a short meeting here to review your current deal motion:
https://meet.brevo.com/benny-fluman/-
👉 For Israeli companies operating in this complex period, there is a dedicated support package for small businesses, supported by government funding, designed to help execute international marketing and demand generation programs:
https://www.match-b2b.com/war-solution-b2b