What does it take to go from rock bottom to leading innovation in the automotive industry? In this episode of Word on the Street, Andrew Street sits down with Trent Cannon to unpack his incredible journey.

From losing jobs during the recession and struggling to find his footing, to breaking into car sales “out of desperation,” Trent’s story is one of resilience, mentorship, and proving people wrong. He shares the pivotal moments that shaped his career, the mentors who believed in him, and the lessons that pushed him from selling cars on the hot Houston pavement to directing internet operations and driving product innovation at the manufacturer level.

If you’ve ever wondered what it takes to adapt, grow, and thrive in automotive — this is a story you don’t want to miss.

Episode Highlights:

[00:11] Breaking into automotive “out of desperation”
[02:34] The role of mentors in his early career
[11:13] Climbing to Internet Director and beyond
[19:39] Bouncing back from setbacks
[20:43] Marketing as the lifeblood of dealerships

Listen in to hear how Trent turned obstacles into opportunities and carved out a leadership path in the auto industry.

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