Purpose & Profit Podcast

From Detergent to Purpose: Lessons in Nonprofit Leadership with Author David Rhode


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In this episode of Purpose and Profit, we sit down with nonprofit innovator, author, and branding expert, David Rhode, for an engaging and insight-packed conversation about what it really takes to lead and grow a nonprofit organization in today’s world.

David shares how his early career at Procter & Gamble shaped his strategic mindset, offering key branding lessons that translate surprisingly well to the nonprofit space. He dives into the philosophy behind his award-winning book, Passion Isn’t Enough, revealing why heart alone isn’t enough, and what you need to pair it with to truly make an impact.


You’ll learn:

  • Why nonprofits need to “stay in their lane” when building their brand, and how doing less can actually mean doing more

  • How David’s “3 Ps of Nonprofit Branding” (including People, Process, and Proof) offer a roadmap for smaller organizations with limited resources

  • Creative, low-budget ways nonprofits can measure and communicate their impact

  • How to navigate the balance between mission-driven passion and the demands of operations, fundraising, and board dynamics

Plus, don’t miss the lightning round where David reveals the surprising skill he wishes he had, his favorite guilty pleasure show, and the random bucket list item he still wants to check off.

Whether you’re a nonprofit leader, aspiring changemaker, or branding nerd, this episode is full of wisdom, wit, and practical takeaways.


Learn more about David at: https://www.linkedin.com/in/david-rhode-1129183/

Check out Dave’s book: Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders: https://www.amazon.com/dp/B0DLLBB3W2

Meanwhile, discover more episodes of Purpose & Profit Podcast at: purposeandprofitpodcast.com


Purpose & Profit Podcast is brought to you by:

VIRTUOUS: Virtuous.org

FAITHSEARCH PARTNERS: FaithSearchPartners.com

IMAGO CONSULTING: Imago.Consulting

AVID AI: AvidAI.com

DICKERSONBAKKER: DickersonBakker.com

SHARE ShareTalent.co

SYNERGY: SynergyDMS.com


Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

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