You ever wonder where this new craze for Zyn nicotine pouches is coming from? On this off shoot episode I am talking to a few students at Montana State University about why they like this new vice that's sweeping the 18-25 year old male demographic. Along with an expert in the field, I sit down to figure out how we can better understand this new nicotine category and what the future is for the this demographic that sits in the cross hairs.