What if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face?

In this episode of Lightning RX, host Colette Nataf sits down with David Hopkins, co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his mission to serve as a trusted navigator for families in crisis.

David shares why senior living placement is as much about trust and compassion as it is about logistics, and how he and his co-owner are differentiating their franchise through authentic storytelling, community outreach, and education. From supporting first responders on dementia awareness to rebranding senior living as a place of dignity, David reveals the heart and strategy behind building a healthcare business that truly serves.

What You’ll Learn:

• Why most families encounter senior living in a moment of panic, and how to prepare before a crisis hits
• How Assisted Living Locators builds trust through authenticity, testimonials, and community engagement
• Why dementia awareness training for first responders is critical and how it changes outcomes
• The marketing challenge of speaking to two audiences: seniors and their adult children
• The role of personal storytelling in making healthcare brands relatable and credible

💡 Golden Nugget:

“Know your story and don’t be afraid to share the mistakes alongside the wins. Authenticity is what connects people to your brand.”

Connect with David Hopkins:

• LinkedIn: linkedin.com/in/davidshopkins
• Website: assistedlivinglocators.com/central-florida

Connect with the Show:

• LinkedIn
• Website
• Spotify
• Amazon Music
• iHeart

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