Can a law firm be both professional and dynamic? In an industry often seen as rigid and traditional, standing out and connecting with clients is more important than ever. This week on Hot Docket, we explore how creativity can revolutionize your legal practice and client engagement.

Meet Shana Fried, an attorney who traded turntables for trademarks. As a former DJ, record label owner, and Owner/Founder of The Fried Firm, Shana’s redefining what it means to run a law firm by blending legal expertise with a deep understanding of creative industries.

From music and fashion to film and technology, Shana’s firm is a go-to for intellectual property, business law, and entertainment law—helping artists, entrepreneurs, and startups protect their work and build lasting brands.

Want to learn how to protect your business assets and create a legal brand that truly stands out? Tune in now!

In this episode of Hot Docket, Bobby, Andrew, and Shana discuss:

• From Music to Law: Shana’s journey from the music industry to becoming a lawyer.
• Standing Out in Law: 2 key strategies for differentiating your law firm in a competitive market.
• Marketing Success Formula: Why relevance, sophistication, and accessibility are Shana’s three golden rules for building a strong legal brand.
• Trademarks for Startups: Why early trademark registration is crucial for startups.
• Smart Copyright Enforcement: The balance between necessary copyright protections and avoiding exploitative enforcement tactics.
• Human-Centered Legal Services: How to champion approachable, accessible legal support to help creatives navigate complex legal systems.
• Employment Law Must-Knows: Why state-specific employment classifications are essential to avoiding compliance risks and legal trouble.

Key Actionable Takeaways for Law Firm Owners: 

• Ditch the traditional, stuffy law firm image—infuse personality and approachability to create a brand that truly connects with clients.
• Strategic, engaging marketing isn’t optional—it’s key! Develop a strategic marketing plan that highlights your firm’s unique strengths and makes legal services accessible and engaging.
• Trademark your firm’s name and key assets now to protect your brand identity and prevent future legal headaches.
• Authenticity wins—integrating personal passions into your brand builds trust, loyalty, and stronger client relationships.
• Leverage automation and legal tech to streamline workflows, improve efficiency, and enhance client interactions.
• Go beyond legal advice—position your firm as a trusted mentor for creative and entrepreneurial clients to foster lasting relationships.

Important Links and Resources:

• Website: https://thefriedfirm.com/team/shana-fried
• LinkedIn: /in/shanafriedesq
• Instagram: @thefriedfirm
• Facebook: The Fried Firm

If you have guest ideas or questions you would like our hosts to cover, please email [email protected].

Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!