House of Content

From DMs to IRL: The New Friendship Blueprint


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When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult?

In this episode of House of Content, we unpack the emotional rollercoaster of building a community from scratch when moving abroad, both online and IRL.

From lonely starts to digital soulmates, Bumble BFF, and brand-backed friendships, we explore what real connection looks like in a swipe-first world.

Episode Highlights:

  • Why adult friendships feel harder (and lonelier) than dating
  • How creators are reshaping what friendship looks like online
  • The brands getting community right—and the ones faking it
...more
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House of ContentBy Melissa Kontu, Christine Goos, Janni Widerholm

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