In this episode of Finance for Founders, host Samuel Ajala sits down with Kathryn Strachan, founder of Copyhouse, to dive deep into the realities of entrepreneurship, business growth, and scaling success.

Kathryn shares her incredible journey — from walking dogs to building an award-winning agency — and offers powerful insights on the difference between growing fast and growing well.
She highlights the critical role of strong leadership, company culture, and effective marketing strategies in navigating barriers to growth and building sustainable businesses.

We also explore the impact of AI in business, how it’s transforming content creation, and why investing in team dynamics and leadership development is essential for long-term success.
Kathryn discusses her acquisition journey, the signs of over-scaling, and her future focus on making a positive impact in the world.

🎯 Takeaways:

• The difference between growing fast and growing well
• Why strong leadership teams are essential to scaling
• How operational complexity often reflects leadership mindset
• The role of AI in modern marketing and content creation
• How company culture signals healthy (or unhealthy) scaling
• Importance of clear market positioning to attract the right clients
• Why early investments in your team drive sustainable growth

🎤 Sound Bites:

• "I was an accidental copywriter."
• "You need people who say no."
• "You can just do stuff."

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🔗 Connect with Kathryn Strachan

👉 LinkedIn:
https://www.linkedin.com/in/kathryn-strachan/


👉 Scaling for Success: How to Build a Brand that Breaks Barriers

https://amzn.eu/d/hPQT52M

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🔔 Subscribe for more interviews with founders, leaders, and investors shaping the future.

YouTube:
https://www.youtube.com/channel/UCRa7ERHIeNZbwJR2WBWEwjw

Apple Podcasts:
https://podcasts.apple.com/us/podcast/finance-for-founders-with-samuel-ajala/id1754190164

Spotify:
https://open.spotify.com/show/1MrhBPUT0IkjT58lX2iHNi?si=ba95cf94528b4546

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📩 Join the Finance for Founders newsletter: 
https://scaleup-cfo.kit.com/f87991a5e8

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📱 Follow Samuel on LinkedIn: 
https://www.linkedin.com/in/samuel-ajala-4b823444/

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