Join us for an inspiring conversation with Aliya Marder from Ridwell as we explore how one company is transforming the recycling landscape from grassroots community sessions to a groundbreaking national mail-in program. Discover why passionate recycling advocates are the secret vectors of change in their communities, learn about the patchwork of solutions emerging across America, and understand why doing things imperfectly might be our best path forward. This episode reveals the human side of waste management innovation and offers a renewed sense of hope for anyone feeling overwhelmed by our environmental challenges.