Guest: Fred Meyers, Founder & CEO of Queensboro
Links:
Website: www.queensboro.com

Facebook: https://www.facebook.com/queensboro/

Instagram: https://www.instagram.com/queensborousa/

Episode page: https://entrepreneurconundrum.com/fredmeyers

In this episode:
(00:00) Intro — spotting a premium polo gap and building from scratch

(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)

(04:14) The $4.95 first-order offer and trust-building guarantees

(06:07) Shipping realities: continental U.S. free shipping and reliability

(07:25) Lessons from economic turbulence & organizational vulnerabilities

(09:40) Why move HQ to Dallas—and what improved (talent & logistics)

(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)

(16:06) “Great small company” > “bad big company” (and how to become great)

(18:35) A turning point: “We’re not doing better because we aren’t better.”

(19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive

(27:50) Brand basics: clear positioning → clear logo → clear expression

(30:24) Culture you can “hear”—why energy shows up in the box

(33:21) Best advice received: “Do what’s good for Freddie.”

(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character

(37:58) Where to learn more & connect

Takeaways:
Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.

Hire for the 4 P’s; you can’t out-perform your lowest standard.

Be a great small company—scale comes after excellence.

Position → brand → logo → apparel: get the story straight, then amplify.

CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com
 

Key Questions

(01:07) All right, so how did you get to where you are today?

(01:52) You stayed focused?

(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?

(04:09) Do you have a minimum quantity that I need to order?

(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?

(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?

(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?

(22:57) How did you get your company's name?

(26:39) What are some of your thoughts about helping others build their brand?

(30:57) What did you do to help you get through hard times or times that were rough?

(33:12) What's the best advice you've ever received?

(35:49) What's the best advice you've ever given?

(37:53) Where can we go to learn more about you and what you do?
 

Fred Meyers
www.queensboro.com
https://www.facebook.com/queensboro/
https://www.instagram.com/queensborousa/?hl=en

Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
[email protected]
www.distinctdigitalmarketing.com