In this episode of Founders Future, host Jay Incarnacion sits down with Seth Marlatt, CEO and co-founder of Altir, an AI innovation studio based in San Mateo, focused on transforming how enterprises and startups solve complex challenges across AI, supply chains, and the creator economy.

Seth shares his entrepreneurial journey spanning multiple ventures since the dot-com era and the vision behind founding Altir in 2020—a lab and launchpad to explore cutting-edge AI applications before the AI boom fully took off. He discusses how Altir’s unique “AI studio” model combines strategy, product development, engineering, and go-to-market expertise to help clients accelerate innovation up to 50% faster than traditional methods.

Listeners will hear about Altir’s evolution from early-stage startups to partnerships with Fortune 500 companies like Visa, focusing on co-creating IP-driven AI solutions tailored to specific business outcomes. Seth also explains their lean sales approach based on trusted relationships and referrals and the challenges of educating clients on complex AI technologies.

Tune in for an insightful conversation about entrepreneurship, AI-powered transformation, and the future of innovation in business.