Becoming The Product

From Downloads to Revenue: What I’ve Learned So Far


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In this honest solo episode, Naya normalizes the messy middle of building products. Proof isn’t about instant revenue. It starts with listeners, subscribers, first sales, and community. She shares her own lessons from podcasting, launching mini courses, and validating PMaaS.


Episode 10:From Downloads to Revenue: What I’ve Learned So Far

  • 00:00 – 00:42 | Why this isn’t a “10k in 10 days” story

  • 00:42 – 01:29 | Proof starts with people showing up

  • 01:29 – 02:23 | Downloads ≠ dollars: why podcasting builds community first

  • 02:23 – 03:21 | Small sales are still validation

  • 03:21 – 04:26 | Mindset shift: monetization is a long game

  • 04:26 – 05:21 | Running experiments like PMaaS alongside courses

  • 05:21 – 06:00 | Final reminder: proof doesn’t start with profits

    Key Links:

    • ⁠⁠⁠⁠⁠Free Smart PM Career Roadmap⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠Build Without Permission – Mini Course⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠Side Hustle Stories – Mini Course⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠Proof & Practice Bundle
    • Subscribe to the newsletter
    • DM me on LinkedIn about PMaaS


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Becoming The ProductBy Naya