In this episode of Founders Future, with host Zach Young, we sit down with Leon Vartanian, founder of Vartanian Capital LLC, who has guided nearly 500 individuals toward financial independence through Amazon FBA. Leon shares his entrepreneurial origin story, from a car-obsessed junior high student to a college dropout who tried his hand at various jobs and online platforms before finding his breakthrough with a sustainable Amazon business model that replaced his income in 2020.

Leon pulls back the curtain on his unique, inventory-free wholesale approach, which focuses on selling established, everyday name-brand products instead of the conventional—and often problematic—route of private-label sourcing from China. He demystifies how his students can win the coveted "Buy Box" on Amazon listings without relying on ads, explaining how this method leverages existing customer demand for a lower-risk, higher-margin business. The conversation also tackles common myths about competing with Amazon directly and highlights Leon's mission to provide ethical and policy-compliant mentorship in a space filled with misleading advice.