On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.

Today, you'll learn:

John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital

How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring

What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup

How NatureBox leverages the stories and experiences of its consumers

As always, advice on how to build a better brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)