In this episode of Founders, Future, host Mishal Saeed sits down with Maciek Lipa, founder of Info Profits and a LinkedIn marketing strategist, to explore his journey from e-commerce to revolutionizing lead generation for high-ticket coaches and consultants. Maciek shares how he identified a gap in email marketing for online coaches and scaled his agency to help clients generate $1M+/month through paid ads and hybrid funnels. He breaks down his "cold customer acquisition system"—a streamlined onboarding process leveraging AI, Slack automation, and data-driven KPIs—and reveals why health/wealth niches (like Amazon FBA and executive coaching) are his bread and butter.

Maciek discusses his vision for scaling Info Profits by productizing one-time funnel build-outs ($15K each) and the role of personal branding (especially his humorous, personality-driven Twitter content) in attracting clients organically. He emphasizes "client-result obsession" as the key to reputation-building in the info-marketing space and shares his plans to implement the same paid-ad strategies he uses for clients to fuel his agency’s growth—targeting 10–15 build-outs monthly. Listeners gain insights into adapting to sophisticated B2B audiences and why he believes consistency in lead gen trumps complexity.