Some of the most successful ecommerce brands have moved from offering products online only to in-person showrooms, pop-ups, and events. Dormify is one of the digital-native brands that realizes stores aren't dead. The one-stop-shop for small space decorating and inspiration started with college dorms, but has grown from there. Caren Sinclair-Kay, Dormify’s President, helped the company expand beyond ecommerce with showrooms in New York, Chicago, and Maryland, and grew the brand past college dorms.