In this episode of The Clueless Founder, I sit down with Malcolm Freeman from C-Salt to unpack his journey from education into youth mentorship and social impact.

Malcolm shares how C-Salt was created to support unemployed young people with the kind of skills that are not always taught in classrooms, but are critical for life, work, and leadership. We explore the importance of confidence, emotional intelligence, feedback, communication, community, and helping young people believe that they have something valuable to offer.

This conversation goes deeper than business. It looks at what it means to build something with purpose, how faith and community can shape impact, and how social enterprises can balance the desire to help people with the need to remain sustainable.

If you are passionate about youth development, social entrepreneurship, education, mentorship, or building solutions that make a real difference in South Africa, this episode is for you.

Key Topics

• Malcolm’s journey from education to youth empowerment
• The origin story and purpose behind C-Salt
• How mentorship can support unemployed youth
• The role of soft skills in employability and confidence
• Emotional intelligence, feedback, and personal growth
• Why learning by teaching can build confidence
• The challenge of balancing impact and sustainability
• Faith, community, and purpose-driven work

Key Takeaways

• Young people often need more than technical skills. They need confidence, guidance, and the ability to communicate who they are.
• Mentorship works best when it helps people discover their own ability, not just follow instructions.
• Social enterprises need to serve people while still building a model that can survive and grow.
• Community can become a powerful foundation for transformation when people choose to invest in one another.

Guest Details

Guest: Malcolm Freeman
Organisation: C-Salt

Website: https://c-salt.co.za/

Instagram: https://www.instagram.com/c_salt_education/
LinkedIn: https://www.linkedin.com/company/c-salt-education-solutions/

Chapters

00:00 Introduction to Malcolm Freeman and C-Salt
08:10 The Origin Story of C-Salt
16:02 Addressing Youth Unemployment and the Skills Gap
18:49 The Importance of Emotional Intelligence and Feedback
22:54 Understanding Behaviour and Building Relationships
23:37 Boosting Confidence Through Skill Development
30:36 Navigating the Help vs Profit Dilemma
36:29 Future Aspirations and Challenges for C-Salt
47:13 Closing Thoughts

Contact

If you’re building something in Africa and wondering whether your journey is worth sharing, this episode is for you.

Email: [email protected]
Website: https://catalysthub.co.za

Hashtags

#TheCluelessFounder #CatalystHub #BuildInPublic #BuildersAndProblemSolvers #YouthEmpowerment #SocialEntrepreneurship #Mentorship #SkillsDevelopment #YouthUnemployment #SouthAfrica #FounderStories #CommunityFirst #BuildersHelpingBuilders #StartupCommunity #ShareYourStory #BuildingInAfrica #BusinessWithPurpose #CreateAndBuild #PayItForward