In this episode, we dive deep into the journey of Alison Lindland, the CMO of Movable Ink. Alison shares how she joined the company as its 14th employee and helped transform it into a unicorn business. From navigating the challenges of a startup to leading innovative marketing strategies, Alison discusses her approach to scaling customer success and her philosophy on leadership. Discover how Movable Ink leverages AI-powered content to drive personalized marketing experiences, including collaborations with big brands like Spotify and Dunkin' Donuts. Whether you're interested in startup growth, the evolution of MarTech, or leadership insights, this conversation offers valuable takeaways for marketers at all levels. Tune in to hear Alison’s thoughts on building a strong culture, the role of CMOs as change agents, and the strategic decisions that have defined her career.