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From Empty Books to Fully Booked: Creative Strategies for Estheticians
đź“Ś Episode Summary
In this heartfelt and practical episode of Pretty Smart Too, Laura and Brandy open up about the realities of running a beauty business while balancing life’s challenges. Brandy shares her journey of starting therapy after the loss of her mom, the importance of self-care, and raising kids. Laura shares that Max is moving out and leaving her half way to an empty nest. Both Laura and Brandy relate to the struggle of starting over in a new locations and together they remind us that talking it out, seeking support, and validating your feelings is part of thriving, not just surviving.
🧠What You’ll Learn
Then, they pivot into the business side of being estheticians. If you’ve ever looked at your appointment calendar and felt panic at the empty spots, this episode is for you. Laura and Brandy dig into strategies for going from “zero to hero” when it comes to building a clientele, including:
⏱️ Chapters
* 00:00 A Little Heart to Heart
* 04:56 Marketing & Planning
* 08:36 Community Involvement
* 14:00 Smart Promotions
* 20:00 Harnessing Your Entrepreneurial Spirit
* 24:00 Retail Sales & Retention
* 34:40 Social Media Savvy
* 42:00 Email & Text Campaigns
* 47:15 Thinking Outside the Box
* 1:00:20 Tip of the Week
✨ Marketing & Planning – Why consistency and a marketing calendar set the tone for success.
✨ Community Involvement – Leveraging chambers of commerce, local events, and even hotel concierges to get your name out.
✨ Smart Promotions – Creating value-add offers (not desperate discounts) that attract loyal clients.
✨ Retail Sales & Retention – How recommending skincare the right way builds trust and keeps clients coming back.
✨ Social Media Savvy – The power of Canva, TikTok, and content repurposing to showcase your expertise.
✨ Email & Text Campaigns – Why building an email list and using targeted text reminders is non-negotiable.
✨ Thinking Outside the Box – From partnering with women’s Facebook groups, to gift card collabs with doctors, to writing letters to teachers for back-to-school promotions.
Throughout the episode, Laura and Brandy remind estheticians that building a business is about creativity, persistence, and relationships. Not every idea will work—but pivoting, trying again, and staying visible is the key to success.
💡 Tip of the Week: What you do matters. You are the expert. Every client you touch leaves a little different than when they arrived—whether it’s their skin, their confidence, or their mood. Share those stories, post the transformations, and remind people why your work is worth booking.
đź”— Resources & Mentions
Book an Appointment with Laura in Pasadena:
Book an Appointment with Brandy in El Dorado:
Book an Appointment with Brandy in Little Rock:
đź’Ą Connect with Us
YouTube: @PrettySmartTooPod
Instagram: @PrettySmartTooPod
TikTok: @PrettySmartToo
Facebook: Pretty Smart Too
Website: prettysmarttoo.com
⸻
🙌 If You Loved This Episode…
Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!
⸻
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com
View all episodes
By Two estheticians. One friendship. All the real talk behind the spa biz.đź“Ś Episode Summary
In this heartfelt and practical episode of Pretty Smart Too, Laura and Brandy open up about the realities of running a beauty business while balancing life’s challenges. Brandy shares her journey of starting therapy after the loss of her mom, the importance of self-care, and raising kids. Laura shares that Max is moving out and leaving her half way to an empty nest. Both Laura and Brandy relate to the struggle of starting over in a new locations and together they remind us that talking it out, seeking support, and validating your feelings is part of thriving, not just surviving.
🧠What You’ll Learn
Then, they pivot into the business side of being estheticians. If you’ve ever looked at your appointment calendar and felt panic at the empty spots, this episode is for you. Laura and Brandy dig into strategies for going from “zero to hero” when it comes to building a clientele, including:
⏱️ Chapters
* 00:00 A Little Heart to Heart
* 04:56 Marketing & Planning
* 08:36 Community Involvement
* 14:00 Smart Promotions
* 20:00 Harnessing Your Entrepreneurial Spirit
* 24:00 Retail Sales & Retention
* 34:40 Social Media Savvy
* 42:00 Email & Text Campaigns
* 47:15 Thinking Outside the Box
* 1:00:20 Tip of the Week
✨ Marketing & Planning – Why consistency and a marketing calendar set the tone for success.
✨ Community Involvement – Leveraging chambers of commerce, local events, and even hotel concierges to get your name out.
✨ Smart Promotions – Creating value-add offers (not desperate discounts) that attract loyal clients.
✨ Retail Sales & Retention – How recommending skincare the right way builds trust and keeps clients coming back.
✨ Social Media Savvy – The power of Canva, TikTok, and content repurposing to showcase your expertise.
✨ Email & Text Campaigns – Why building an email list and using targeted text reminders is non-negotiable.
✨ Thinking Outside the Box – From partnering with women’s Facebook groups, to gift card collabs with doctors, to writing letters to teachers for back-to-school promotions.
Throughout the episode, Laura and Brandy remind estheticians that building a business is about creativity, persistence, and relationships. Not every idea will work—but pivoting, trying again, and staying visible is the key to success.
💡 Tip of the Week: What you do matters. You are the expert. Every client you touch leaves a little different than when they arrived—whether it’s their skin, their confidence, or their mood. Share those stories, post the transformations, and remind people why your work is worth booking.
đź”— Resources & Mentions
Book an Appointment with Laura in Pasadena:
Book an Appointment with Brandy in El Dorado:
Book an Appointment with Brandy in Little Rock:
đź’Ą Connect with Us
YouTube: @PrettySmartTooPod
Instagram: @PrettySmartTooPod
TikTok: @PrettySmartToo
Facebook: Pretty Smart Too
Website: prettysmarttoo.com
⸻
🙌 If You Loved This Episode…
Please follow Pretty Smart Too on Apple Podcasts & YouTube. Reviews help more people in beauty and business find the show—and we love hearing what resonates with you!
⸻
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit prettysmarttoo.substack.com