Jonathan and Gary interview nightlife and marketing executive Ronn Nicolli, now leading marketing and guest experience for the Meruelo Group at Sahara. Ronn discusses his new role and efforts to add cultural relevance while leaning into Sahara's 75-year history, including work with Las Vegas archives, hosting Sammy Davis Jr.'s family, and gifting Mike Tyson a framed historic Sahara boxing photo. He reflects on North Strip dynamics and why nearby resorts' success matters for foot traffic, then traces his path from Ohio to Vegas, early jobs, and rise from street promoter at Wynn to major nightlife projects like Tryst and XS, sharing lessons about brand identity, detail, and wow factor from Steve Wynn. He closes with advice on taking risks, hard work, and mentoring the next generation in hospitality.