In this episode, we will discuss news and updates for digital platforms, namely Google Ads, Google My Business, and the social media platform that is making Netflix and every other streaming platform shake, TikTok.

Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn’t forget that there is way more to Google My Business than just reviews. It is expected to be a clear and accurate registry of everything related to your business.

TikTok has only continued to grow and earn more popularity since the beginning of the year. Their marketing platform is keeping up with the platform growth and the success of its creators, more recently announcing the launch of Pulse: a new placement opportunity that could have your sponsored videos showing in between the 4% top-performing videos on the platform. Can you afford not to try getting on board?

Liel explains why the latest and soon to become only search ad format in Google Ads is a positive move and fantastic use of AI to increase the click-through rate of your search campaigns, as long as you follow the steps mentioned in our conversation.

Resources mentioned in our episode: 

1. Google My Business Business Redressal Complaint Form
2. TikTok Pulse Annoucment
3. Responsive Search Ads the new ad format you have to know

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