154 | From Etsy to Shark Tank: The Boss Babe Behind Freshly Picked - with Susan Peterson

I was first introduced to Susan Peterson when I bought a pair of baby moccasins from her Etsy shop years ago – but then, just a few weeks ago, I was watching reruns of Shark Tank with my son when I saw Susan come on the screen to pitch Freshly Picked!   I was amazed to see that the mom I bought those shoes from had grown her Etsy shop into a multi-million dollar brand, helping people all over the world style their babies in a cuter way, and I just had to bring her on the show and talk about that journey!    You Will Hear About: [2:30] Creating the first pair of baby moccasins [4:40] Wisdom from Susan’s grandma and childhood [8:35] Every business has its growing pains [10:20] Susan’s Shark Tank experience [16:15] Why Freshly Picked had to raise money [21:30] “Do what you do best and hire out the rest” [25:30] Becoming an effective leader and creating an amazing company culture [27:30] The pressure of being a boss babe [30:00] Betting on yourself [32:00] Social media: you have to use it, don’t let it use you [40:10] Where Susan sees herself in five years [43:25] Amicably ending business relationships

  Resources: Learn more at freshlypicked.com The Fringe: freshlypicked.com/pages/join-the-fringe Instagram: instagram.com/susan.m.petersen

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