Define Normal

From Event Production to Floral Entrepreneurship: Aurea Sanabria Molaei's Journey with Flower Bodega


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In this episode, Shelbi Jones virtually sits down with Aurea Sanabria Molaei, the Founder and Creative Director of Flower Bodega, a modern floral design & content studio. Specializing in events, installations, editorial, and experiences, Flower Bodega has made a name for itself in the world of creative floral design.


Aurea shares her inspiring journey, from working as a producer for significant experiential events to discovering her passion for floral arrangements and eventually launching her own business. She also opens up about the challenges of being a small business owner, particularly during the pandemic, and how she pivoted to make Flower Bodega thrive despite the hurdles.


Key Topics Discussed in This Episode:

  • The transition from a career in event production to starting a floral design business.
  • The challenges and rewards of being a small business owner, especially during uncertain times.
  • How Aurea managed to pivot Flower Bodega to continue flourishing throughout the pandemic.
  • The intersection of creativity and business in the floral industry.
  • The role of artistic passion in entrepreneurship.


Connect with Aurea Sanabria Molaei and Flower Bodgea:

Follow Flower Bodgea on Instagram at @flowerbodega


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Define NormalBy Shelbi Jones

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