It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.

This is a philosophy that @Traci DePuy, CMO of PCMA, encourages us to follow. 

In this episode of Great Events, @Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry. 

Traci reveals the multifaceted nature of event success, weaving together strategic alignment, technological innovation, and personal development. 

She discusses the critical elements that contribute to the success of impactful events. Using examples like EdgeIcon in Detroit and the SEMA summit in Seattle, she illustrates how aligning objectives, branding, and location can reshape expectations and drive success.

You won’t want to miss it.

Here are a few takeaways:

• By embracing AI tools like Spark, you can make your event planning easier and more impactful
• Boost attendee engagement and create memorable experiences by aligning your event objectives, branding, and location
• To build a strong support network within the events industry for mentorship, identify key stakeholders, and research existing networks