In this episode of SaaS Stories, Catherine Ashton, Founder and CEO of Critical Info, shares how she built a platform to simplify end-of-life planning after experiencing the overwhelming administrative burden that follows a loss.

We explore how Critical Info helps people navigate complex decisions with clarity, including Catherine’s guide, My Loved One Died. What Do I Do Now?, which supports families through the critical first hours, weeks, and months.

Catherine also unpacks the importance of deep market understanding before building, and how community-led awareness can drive sustainable growth even with limited budgets.

A thoughtful conversation on mission-driven innovation, buyer-first execution, and building systems that deliver real impact.

Send us Fan Mail