In this episode of the Curtis McCollum Show, Curtis interviews Maeve Ferguson, who shares her transformative journey from a corporate career to entrepreneurship. Maeve discusses the significance of intellectual property in establishing authority and standing out in a crowded market. She emphasizes the importance of understanding one's unique offerings and how to effectively communicate them to potential clients. The conversation also delves into lead segmentation and the use of quiz funnels to attract and engage the right audience, ultimately leading to more successful business outcomes. In this conversation, Maeve Ferguson and Curtis B McCullom delve into the intricacies of understanding audience needs, the importance of targeted solutions, and the effectiveness of symptom-based marketing strategies. They discuss how to discover client language, the significance of building business assets for consistent flow, and the value of the Impact Score Assessment. The conversation emphasizes authenticity in coaching and the necessity of meeting clients where they are in their journey.

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