In the "Live Your Edge" podcast, host Gilbert interviews LinkedIn influencer Eric Sim, who discusses his journey from a UBS managing director to a LinkedIn influencer with close to 3 million followers. Sim emphasizes the importance of consistency, authenticity, and the value of content in personal branding. He shares his approach of bridging online and offline relationships, creating a more personal connection with followers. He underscores the need for creating insightful content that benefits readers more than just showcasing personal life or achievements. Sim also highlights the importance of risk-taking and transforming setbacks into opportunities, as exemplified by his academic career progression after rejection from a Ph.D. program. He encourages engaging with others' posts on LinkedIn to build relationships and expose oneself to a wider audience, asserting that social media offers opportunities beyond likes and followers.