The Buyer's Desk

From Family Roots to Industry Impact with True Grace


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In this episode, Angela sits down with Brian and Kristie Hall, Co-Founders of True Grace, a family-owned supplement company. They delve into the company's mission-driven approach, focusing on True Grace's larger impact on human health, planet health, and the natural foods industry.  

The Halls share their journey of launching during the COVID-19 pandemic, their commitment to sustainable packaging, and the unique challenges and benefits of being a mission-based company. They also discuss their innovative product formulations and the importance of consumer education in the wellness industry. 

A huge thank you to True Grace for being INFRA’s top 20-year sponsor and for supporting our independent retailer community. We couldn’t do this work without you! 

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The Buyer's DeskBy Independent Natural Food Retailers Association

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