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In this episode, Angela sits down with Brian and Kristie Hall, Co-Founders of True Grace, a family-owned supplement company. They delve into the company's mission-driven approach, focusing on True Grace's larger impact on human health, planet health, and the natural foods industry.
The Halls share their journey of launching during the COVID-19 pandemic, their commitment to sustainable packaging, and the unique challenges and benefits of being a mission-based company. They also discuss their innovative product formulations and the importance of consumer education in the wellness industry.
A huge thank you to True Grace for being INFRA’s top 20-year sponsor and for supporting our independent retailer community. We couldn’t do this work without you!
By Independent Natural Food Retailers Association5
77 ratings
In this episode, Angela sits down with Brian and Kristie Hall, Co-Founders of True Grace, a family-owned supplement company. They delve into the company's mission-driven approach, focusing on True Grace's larger impact on human health, planet health, and the natural foods industry.
The Halls share their journey of launching during the COVID-19 pandemic, their commitment to sustainable packaging, and the unique challenges and benefits of being a mission-based company. They also discuss their innovative product formulations and the importance of consumer education in the wellness industry.
A huge thank you to True Grace for being INFRA’s top 20-year sponsor and for supporting our independent retailer community. We couldn’t do this work without you!

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