Starting a business is hard, but building one that shines for only a few weeks a year is a whole different challenge. Elf on the Shelf co-founders Chanda Bell and Christa Pitts know that better than anyone.

Liz revisits her conversation with the sister duo behind the global Christmas phenomenon to uncover how a simple family tradition transformed into an international holiday staple. From cozy memories to big business moves, discover how they bottled the magic of Christmas and built an empire that keeps the season sparkling.

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