This episode of Agency Alchemy features a wide-ranging and eye-opening conversation with Paul Woolmington, CEO of Canvas Worldwide. As the agency celebrates its 10th anniversary, Woolmington dives deep into the evolving media landscape where sports, culture, and technology collide. From the global growth of women’s sports to the streaming revolution reshaping fan access, Woolmington shares insights on how sport has become the new religion—and a powerhouse platform for brands. Discover why Formula One exploded in the U.S., how cricket shocked the world in Dallas, and what the 2026 FIFA World Cup and 2028 LA Olympics mean for marketers. Whether you’re a die-hard fan or a data-driven strategist, this episode explores why sports are no longer just entertainment—they’re an economic and cultural force.