In this episode of Alternative Investments Chat, Erica and Erin take on the high-stakes, high-glamour world of sports club investing. They unpack how buying into a team—whether it’s a storied English football club, a cutting-edge pickleball league, or a U.S. franchise—has evolved from a billionaires-only arena to a topic for everyday investors.

We explore routes into ownership, from major shares to crowdfunded tokens, and discuss why demand is rising: investment potential, cultural influence, fan loyalty, global reach, and—in rare cases—the pure love of the game. Through colorful anecdotes and a dose of real talk on risk, we reveal why sports clubs are captivating investors and what it takes to win, both on and off the field.

Listen to Learn

• Ownership Models Defined: Understand the difference between majority, minority, and public shares in sports clubs, as well as emerging paths like crowdfunding and fan tokens.

• Why Invest in Sports Teams? Learn about the four P’s: prestige, passion, power, and profit. Discover how revenue streams—from merchandise to media rights—can turn fans into investors.

• The Business Beyond the Buzz: Dig into real-world examples (from the Dallas Cowboys’ $150M-to-$9B value leap to Springfield’s latest crowdfunding phenomena).

• Risks & Realities: Explore what can go wrong: team performance, huge operating costs, emotional decisions, unpredictable events (think injuries, pandemics), and the maze of regulations and economic shifts.

Tune in to discover why investing in sports clubs has become a popular alternative.

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