Brian Fruit shares his inspiring journey from growing up as a farmer boy to founding and scaling a successful business with Lizard Skins. A passionate cyclist and driven entrepreneur, Brian dives into the challenges, victories, and lessons learned along the way. In this episode, he also discusses the importance of alignment—in business, life, and goals. This is a story of resilience, innovation, and staying true to your passions.

Tune in for insights and inspiration!