Africa produces food, yet many farmers remain poor. On this episode of An Hour With A Manager (AHWAM), agribusiness consultant Larry explains how weak agricultural value chains, not low productivity, hold African agriculture back.

Drawing on 20+ years of experience across multiple African countries, he unpacks:

• Why value is lost after harvest
• How weak value chains create poverty despite high production
• The importance of market access for farmer profitability
• How transparency and trust improve agribusiness outcomes
• Why smallholder farmers are central to Africa’s food system
• How technology, storage, logistics, and contracts reduce risk
• The role of government, policy, and AfCFTA in scaling agriculture
• Why youth inclusion is essential for sustainable agribusiness

Africa’s agricultural future depends on the strength of its value chains, not just its yields.

#AfricanAgriculture #Agribusiness #ValueChains #SmallholderFarmers #SustainableAgriculture #AgriTech #AHWAM

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