When a single lettuce recall shut down every Caesar salad in America, it exposed a massive gap in our food system: we couldn’t trace where our food actually came from.

In this episode, Jim White, President and Co-Founder of Enseso4Food, joins Meir Heimowitz to share how his company is revolutionizing food traceability — from farm to table.

You’ll discover:

🌾 The real story behind the FDA’s Food Safety Modernization Act (FSMA 204)

📦 How “digital twins” are transforming supply-chain visibility

🚜 Why Enseso4Food focuses on farmers first — and how small producers are going digital

🤖 How AI is simplifying compliance and cutting costs for food businesses

💡 What it takes to scale trust, safety, and innovation across four million suppliers worldwide

If you care about food safety, AI innovation, or how technology reshapes global industries, this conversation will open your eyes to what’s coming next.

Timestamps:

00:00 Intro

00:34 The lettuce recall that changed everything

02:50 How Enseso4Food began

05:08 Why we focus on farmers first

07:25 Building a sales machine before the deadline

10:43 How AI simplifies onboarding

12:39 The hardest part of converting leads

14:28 What I’d fix first with a magic wand

16:09 Scaling to four million businesses

18:47 Where to learn more

💼 Jim White (RDU) on LinkedIn

🎙️ Hosted by Meir Heimowitz

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