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From Farmer to Visionary: Dennis Bulani on Ethics, Innovation, and Chaos Theory
What connects a Scrabble game in Kyrgyzstan, a bestselling business book, and the golden ratio?
For Dennis Bulani, the answer is curiosity. It’s what’s guided him from farming in Saskatchewan to building one of Western Canada’s most innovative ag retail companies. It’s what inspired a book that bridges the trust gap between farmers and consumers. And it’s what continues to drive his fascination with science, ethics, and the patterns that link everything together.
This episode explores how one farmer’s search for understanding became a lifelong pursuit of innovation, integrity, and impact.
Dennis Bulani is the founder and CEO of The Rack, a leading independent ag retail company in Saskatchewan. A fourth-generation farmer, entrepreneur, and author of What a Farmer Wants You to Know About Food, Dennis has spent his career connecting science and ethics to the real work of growing food. His curiosity has taken him from developing data-driven agronomy tools to writing a science fiction novel inspired by chaos theory and the golden ratio; proof that when you follow what fascinates you, the world opens up.
In this episode, you’ll hear about:
- How Blue Ocean Strategy shaped Dennis’s thinking and transformed how he approaches business and innovation.
- The principles that guided him to build a company grounded in trust, science, and ethics.
- The story of the Scrabble game that changed his life and led to unexpected global impact.
- Why chaos theory and coincidence continue to influence his work and creativity.
- Why curiosity, more than anything else, keeps him moving forward.
Resources:
Books
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- What a Farmer Wants You to Know About Food by Dennis Bulani
Websites
- trustyourplate.com – connecting farmers and consumers through honest conversation
- therack.ca – The Rack, Dennis’s ag retail business
Referenced Concepts
- Blue Ocean Strategy
- EOS Leadership Workshop
- Data in the Dirt Research Symposium
- Chaos Theory and the Golden Ratio
✨ Loved this conversation? Share this episode with someone who’s endlessly curious.
Follow And That Changed Everything wherever you get your podcasts for more stories of the moments that shape who we become.
Follow Us:
- Website
Listen on:
- Spotify
- Apple podcast
- Amazon Music
View all episodes
By Mary FearonWhat connects a Scrabble game in Kyrgyzstan, a bestselling business book, and the golden ratio?
For Dennis Bulani, the answer is curiosity. It’s what’s guided him from farming in Saskatchewan to building one of Western Canada’s most innovative ag retail companies. It’s what inspired a book that bridges the trust gap between farmers and consumers. And it’s what continues to drive his fascination with science, ethics, and the patterns that link everything together.
This episode explores how one farmer’s search for understanding became a lifelong pursuit of innovation, integrity, and impact.
Dennis Bulani is the founder and CEO of The Rack, a leading independent ag retail company in Saskatchewan. A fourth-generation farmer, entrepreneur, and author of What a Farmer Wants You to Know About Food, Dennis has spent his career connecting science and ethics to the real work of growing food. His curiosity has taken him from developing data-driven agronomy tools to writing a science fiction novel inspired by chaos theory and the golden ratio; proof that when you follow what fascinates you, the world opens up.
In this episode, you’ll hear about:
- How Blue Ocean Strategy shaped Dennis’s thinking and transformed how he approaches business and innovation.
- The principles that guided him to build a company grounded in trust, science, and ethics.
- The story of the Scrabble game that changed his life and led to unexpected global impact.
- Why chaos theory and coincidence continue to influence his work and creativity.
- Why curiosity, more than anything else, keeps him moving forward.
Resources:
Books
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- What a Farmer Wants You to Know About Food by Dennis Bulani
Websites
- trustyourplate.com – connecting farmers and consumers through honest conversation
- therack.ca – The Rack, Dennis’s ag retail business
Referenced Concepts
- Blue Ocean Strategy
- EOS Leadership Workshop
- Data in the Dirt Research Symposium
- Chaos Theory and the Golden Ratio
✨ Loved this conversation? Share this episode with someone who’s endlessly curious.
Follow And That Changed Everything wherever you get your podcasts for more stories of the moments that shape who we become.
Follow Us:
- Website
Listen on:
- Spotify
- Apple podcast
- Amazon Music