Originally from Guayaquil, Ecuador, Saskia Sorrosa built a strong career in marketing and moved into what she believed to be her dream role—VP of Marketing for the NBA. When her second child arrived on the scene, Saskia realized that she needed to step back from her corporate career to pursue aligning her business with her values.

That’s when she founded Fresh Bellies, a kid snack brand distributed nationwide by major retailers like Whole Foods. Saskia has grown Fresh Bellies to a national disruptor, winning the the Expo East NEXTY Award for Best New Natural Kid’s Product, pitching to Shark Tank and graduating from the Chobani Incubator.

In this episode, you will hear:

• The micro actions Saskia took to move her business out of the farmer’s market and onto the national stage
• About the importance of being flexible with your business and why Fresh Bellies dropped its first product in the middle of raising a round of capital
• Saskia’s evolving thought process for finding the right channels in which to place her energy and business resources for success

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com