You’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach  with your product?

We’re exploring the impact ‘product drops’ can have on your business   in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helping brands break through the noise. . 

Meghan and Christian explain the phenomenon while sharing examples of how brands  can apply it for themselves.

Resources

• Product ‘Drops’ Aren’t Just for Sneaker Brands: https://builtin.com/marketing/product-drops-digital