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From Finance to Creating Hurray's Girl Beer: Ray Biebuyck on Disrupting the Beer Industry


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Aurelia (Ray) Biebuyck is the founder of Hurray, a Los Angeles-based beverage company known for its flagship product, Girl Beer—a playful brand challenging traditional gender norms in the beer industry. Launched in 2024, Girl Beer has quickly gained traction across Southern California, securing distribution in Whole Foods and BevMo stores. Before founding Hurray, Biebuyck served as Director of Operations at Shacksbury (2020–2022), was an Associate in Strategy at WeWork (2018–2020), and began her career as an Investment Banking Analyst at JPMorgan Chase & Co. (2017–2018). A graduate of NYU's Stern School of Business, she leveraged her extensive experience in operations, strategy, and finance to create Hurray during the COVID-19 pandemic, aiming to disrupt traditionally male-dominated markets through humor and bold, unconventional branding.

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