From Finance to Superfoods: Leigh Matheson's Entrepreneurial Journey

In this episode of the Day in Day Out podcast, I interview Leigh Matheson, the founder of Magic Tree Superfoods Limited. Leigh shares his transition from working as a real estate analyst to starting his own superfood company. Growing up in a working-class family with no direct entrepreneurial influences, Leigh's journey into entrepreneurship began unexpectedly after consuming Moringa seeds, which sparked his interest in health and nutrition. This interest led him to research various herbs, eventually becoming a naturopath and starting his business. Leigh discusses the challenges and surprises of starting a business, the importance of following one's interests, and the dynamic strategies he used for marketing, including going viral on TikTok. With no specific startup investment, Leigh managed to scale his business organically, eventually allowing him and his partner Jade to leave their nine-to-five jobs. The conversation also touches on Lee's earlier entrepreneurial ventures and the personal transformations that come with running a business.