Few U.S. brands exemplify the American Dream quite like The Halal Guys. Starting as a New York food cart in 1990, the concept was then nurtured and grown into the international powerhouse it is today; with Asia now rivalling the States as a key market for the forward-thinking franchise. 

But how did The Halal Guys’ streetside beginnings lead to brick-and-mortar success, and what role do cloud kitchens play in turning it into a diverse, exciting, and tech-driven organization? 

Find all of this and more out on this episode of the podcast, as we sit down with CEO Ahmed Abouelenein to hear about how he’s evolving this conceptually niche franchise into a household name.

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This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.