In this episode, Coach Kirk Kirby, managing director and co-founder of Team ABA, discusses how applied behavior analysis and precision teaching are used to improve athletic performance. Coach Kirby explains the team’s individualized, data-driven approach, examples like free-throw improvements, and how private events factor into high-pressure performance.

Coach Kirby also covers Team ABA’s collaborative model, practical tools for coaches, and steps for bringing behavioral science into mainstream sports programs to measure, train, and sustain elite performance.