In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. If you’ve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO services—this one’s for you.

Janet has been doing SEO since the early 2000’s and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what it’s like to be the lead client-facing SEO across all major accounts, what it’s like to lead and develop less experienced SEOs, and what it’s like to work on complex projects that are packed with the pressure to perform. 

We dive into:

• The challenge of pricing high-level SEO engagements
• Why implementation—not strategy—is the biggest client roadblock
• Case study: how one rogue canonical tag cost millions in revenue
• Thoughts on "SEO celebrities" vs real practitioners
• The Traffic Think Tank community and why she stays active
• Scaling SEO with better tooling and fewer silos

🧠 Whether you're freelance, in-house, or running an agency, Janet’s insights are real, relevant, and refreshingly direct.

Sponsored by Moving Traffic Media

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