In this episode, Zach takes the opportunity to interview his co-host Liv Morley, Artus' first full-time copywriter and digital marketing executive. With copywriting, university and career aspirations on the agenda, Zach and Liv take a deep dive into "the story of Liv Morley", discussing her approach to copywriting and storytelling in business. 

Following a BA in English Literature, Liv joined the Artus team as a freelance copywriter, before gaining the role on a full-time basis. Alongside her degree, Leeds Beckett’s ‘Make It In Marketing’ programme established her passion for a career in digital marketing and introduced her to Zach. With first-class honours and a keen passion to learn, Liv immersed herself in her new role, gaining vast swathes of knowledge and experience from fellow colleagues and clients.

In this episode, Liv discusses her Digital Marketing Level 3 Apprenticeship alongside her top tips for telling stories in business, giving listeners an insight into the world of a full-time copywriter.