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In this episode of scientifica sessions, host Tabari Baker (Founder & CEO, kronos scientifica) tackles one of the most persistent—and consequential—tensions in life sciences: the complicated relationship between Medical Affairs and Commercial. Too often it’s a “love–hate” dynamic fueled by shared stakeholders, unclear roles, conflicting metrics, and leadership misalignment. When it works, the field moves in lockstep. When it doesn’t, everyone feels it—especially HCPs.
Tabari is joined by two guests who live this challenge from different angles:
Together, they unpack the real root causes behind friction: “owning” the HCP relationship (and the turf wars it creates), the lack of role clarity during onboarding, and how leadership mindset trickles down into day-to-day behavior.
Chase argues that when strategy is aligned from the top, process follows—making ownership conflicts far easier to resolve. Patrina adds a powerful insight: collaboration failures often mirror how leaders talk about (and model) cross-functional partnership.
The conversation gets practical fast. You’ll hear actionable frameworks and behaviors that reduce conflict and build trust, including:
They also touch on the evolving landscape and why changing rules only increases the need for tighter alignment across Medical, Commercial, and Marketing.
If you’ve ever said “that’s my KOL,” felt steamrolled by another function, or struggled to coordinate around the same HCPs—this episode is your playbook.
If You Liked This Episode…If this discussion resonated with you, share it with your organization—and subscribe to scientifica sessions. We deliver unfiltered conversations with the innovators pushing biotech, pharma, and medtech forward.
Connect with Patrina and Chase📧 [email protected]
🔗 LinkedIn: Patrina Pellet, PhD & Chase Wasson
📩 Connect with the show: [email protected]
Music CreditsEpisode recorded on October 14, 2025. All information shared is current as of the recording date.
By Tabari BakerIn this episode of scientifica sessions, host Tabari Baker (Founder & CEO, kronos scientifica) tackles one of the most persistent—and consequential—tensions in life sciences: the complicated relationship between Medical Affairs and Commercial. Too often it’s a “love–hate” dynamic fueled by shared stakeholders, unclear roles, conflicting metrics, and leadership misalignment. When it works, the field moves in lockstep. When it doesn’t, everyone feels it—especially HCPs.
Tabari is joined by two guests who live this challenge from different angles:
Together, they unpack the real root causes behind friction: “owning” the HCP relationship (and the turf wars it creates), the lack of role clarity during onboarding, and how leadership mindset trickles down into day-to-day behavior.
Chase argues that when strategy is aligned from the top, process follows—making ownership conflicts far easier to resolve. Patrina adds a powerful insight: collaboration failures often mirror how leaders talk about (and model) cross-functional partnership.
The conversation gets practical fast. You’ll hear actionable frameworks and behaviors that reduce conflict and build trust, including:
They also touch on the evolving landscape and why changing rules only increases the need for tighter alignment across Medical, Commercial, and Marketing.
If you’ve ever said “that’s my KOL,” felt steamrolled by another function, or struggled to coordinate around the same HCPs—this episode is your playbook.
If You Liked This Episode…If this discussion resonated with you, share it with your organization—and subscribe to scientifica sessions. We deliver unfiltered conversations with the innovators pushing biotech, pharma, and medtech forward.
Connect with Patrina and Chase📧 [email protected]
🔗 LinkedIn: Patrina Pellet, PhD & Chase Wasson
📩 Connect with the show: [email protected]
Music CreditsEpisode recorded on October 14, 2025. All information shared is current as of the recording date.