Press Start Leadership Podcast

From Game Worlds To Global Franchises: How Leaders Grow IP Into Film, TV, And More


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Ready to grow your game world into something bigger without losing what makes it special? We explore how studio leaders expand an IP into film, TV, comics, books, and live experiences while keeping creative integrity, fan trust, and team health front and center. From first principles to advanced governance, this is a practical field guide for builders who want a franchise, not a flash in the pan.

We start by defining the heart of an IP—tone, themes, visual pillars, and canon—and explain how to turn that into an IP Bible that partners actually use. Then we map the real work: choosing the right collaborators, aligning incentives, and learning the production languages of film, television, and publishing. You’ll hear how to set creative guardrails that invite innovation, maintain a unified narrative timeline across all media, and weave marketing into the story so campaigns amplify rather than distort your world.

We dig into the human side of leadership too: empathy under pressure, diplomacy between industries, and resilience when timelines slip. Case studies from The Witcher, Arcane, and The Last of Us show what happens when creators stay close to adaptations and quality sets the pace. We balance data and intuition, detail ethical practices that build trust, and share a roadmap for localization, cross‑training, and sustainable release cadence. The takeaway is a durable framework: clarity of vision, collaborative trust, cultural fluency, creative integrity, and sustainable governance—principles that prepare you for real‑time transmedia, community co‑creation, and AI‑assisted adaptation.

If you care about scaling your universe with purpose, this conversation will help you protect the core, delight new audiences, and lead with conviction. Subscribe, share with a fellow builder, and leave a review telling us which franchise got cross‑media right and what you’re planning next.

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Press Start Leadership PodcastBy Press Start Leadership

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