Doug Perry, IGN co-founder and head of public relations at Pearl Abyss America, returns to the show to discuss his transition from games journalism to games PR, his advice for journalists making the same move, and his key learnings from leading PR for Warframe at Digital Extremes.

Timecodes:

0:00 - Intro

2:36 - Game Reviews (Halo, Driver, Grand Theft Auto)

18:48 - Favorite Games Journalism Pieces (Dreamcast History)

28:40 - Post-IGN Journalism Career

32:05 - Making the Move to PR at Reverb Communications

42:01 - Advice for Journalists Moving to PR

52:25 - In-House PR for Warframe at Digital Extremes

1:02:37 - Balancing Warframe’s Community and PR Needs

1:07:54 - Other Warframe Learnings (Free-to-Play Bias, Player Feedback) 

1:18:23 - Influencers and Social Media

1:23:51 - Phone Calls with Journalists

1:26:32 - Burnout and Maintaining a Love for the Games Industry

Connect with Doug on LinkedIn here, and find his writing at IGN here. Read his Dreamcast history feature here, his literature in gaming feature here, and his interview with Donald Mustard for Infinity Blade II here.