In the inaugural episode of the "Hear the Call" podcast hosted by Tyler Gillespie, recorded at Gas Tech 2024 in Houston, Texas, guest Lindsey Bok, Low Carbon Solutions Commercial Manager at Equinor, discusses her team's role in developing a commercial framework for low carbon projects such as blue hydrogen and carbon capture. The conversation highlights opportunities within the North American market due to abundant natural gas and carbon storage availability while also addressing challenges like high transition costs and market uncertainties. Bok notes the Norwegian government's support for renewable energy initiatives and Equinor's commitment to transitioning, albeit slower than anticipated, compounded by the complexities of the Inflation Reduction Act and a need for enhanced financial incentives. Overall, the episode provides a comprehensive overview of the current landscape and future prospects for low-carbon solutions in the energy sector.