In this insightful conversation, Jeremy Leppink, one of his clients, to explore Jeremy's journey from general dropshipping to building his own brand. Jeremy shares valuable lessons, including how he managed to scale his business, restructure his team, and overcome challenges like high return rates in the clothing niche. Alex and Jeremy dive deep into the importance of product research, understanding customer problems, and the power of leveraging unique marketing strategies such as video sales letters (VSLs) and advertorials. This episode is packed with actionable advice for entrepreneurs aiming to grow their eCommerce ventures while avoiding common mistakes